Financial Visibility for Founder-Led, Service Businesses

Fractional CFO support that helps founders understand their numbers, improve cash flow and make confident business decisions.

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As businesses grow, financial decisions become harder to navigate without a strong grasp of what is happening beneath the surface. Many founders receive reports but still struggle to connect the numbers to the decisions in front of them.

I work alongside founders of service businesses to strengthen financial foundation, improve cash flow visibility, and bring structure to growth.

Clear Numbers ◆ Practical Guidance ◆ Measured Growth

Explore How I Work
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Who I Work With

I work with founder-led, service-based businesses and leadership teams with a need for experienced financial leadership without building a full internal finance department.

Some need stronger financial foundations.

Others need better forecasting, reporting, and insight into what is driving the business.

In every engagement, the focus remains the same:

Helping founders make informed financial decisions with greater confidence and control.

Work with me
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Services

  • A person in a beige jacket holding a white file organizer with papers, with shelves containing red, brown, and white binders in the background.

    Clean Books

    Reliable financial foundations and organized reporting you can actually use.

  • Person sitting at desk with a blazer, reading and handling a stack of papers and a manila file, with a burgundy notebook on the desk.

    Financial Partner

    Ongoing CFO support that helps you manage, plan and scale with confidence.

  • A person in a beige blazer and white shirt is holding a red binder filled with papers in an office setting.

    Financial Advisor

    Strategic financial guidance when you are facing specific opportunity, challenge or transition.

  • Business Strategy

    Practical strategic support to decide where the business is going and what needs to change to get there.

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Testimonials

  • Working with Habiba has brought a new level of financial discipline to our business. She introduced structured reporting, strengthened our cash flow management, and helped us make better-informed strategic decisions. More than anything, she feels like a true financial partner; someone who understands both the numbers and how a professional service business actually operates.

    — E. O., Managing Partner, Legal Services

  • Habiba has been instrumental in simplifying the financial side of building my business. She brings clarity to complex concepts, provides structured guidance, and ensures consistent progress through well-defined deliverables.

    Her approach is patient, thorough, and highly supportive—making it significantly easier to build and manage with confidence.

    — I.A., Founder, Clothing Brand

  • Habiba acts as a true financial partner, bringing structure and visibility to our operations as we scale the business. She has strengthened our financial systems, improved oversight across revenue streams, and provided the clarity needed to support growth and expansion.

    Her ability to translate complex financial data into clear, actionable insight has been instrumental in how we plan, make decisions, and build for scale.

    — E. L Founder & CEO, Fitness Brand

  • It has been a pleasure working with Habiba across both business and non-profit engagements. She brings a rare combination of intellectual depth, cultural intelligence, and a nuanced understanding of global markets.

    Her perspective is consistently thoughtful, commercially aware, and grounded in a strong grasp of cross-border dynamics.

    — H.D., Business Consultant (International Markets)

How Clear Are Your Business Finances?

Take the 10-minute Financial Clarity Health Check by Amana Advisory Co. to identify strengths, uncover blind spots, and receive practical recommendations to improve visibility, decision-making, and financial performance.

Take the Financial Clarity Health Check
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How I Work

My work is practical, hands-on, and grounded in operational reality.

You can expect:

  • Reliable financial information

  • Practical forecasting

  • Direct communication

  • Consistent involvement

  • Structured financial leadership

The goal is not complexity.

clear the noise. understand your numbers. make confident decisions.

Financial Leadership Designed to Reduce Confusion & Support Better Business Decisions

Gain insight and confident financial direction with support tailored to your business. Start the conversation today.

Start a Conversation