Financial Leadership Built Around Your business

Trusted Financial Guidance

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I founded Amana Advisory to provide founders with the kind of financial leadership many businesses often struggle to find.

Straightforward Guidance ◆ Practical Insight ◆ Direct Partnership.

My approach is calm, structured, and grounded in how businesses actually operate. I help founders understand what is happening financially, make better-informed decisions, and plan for what’s next.

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Habiba Afonja

I am Habiba Afonja, ACCA, EA —

A fractional CFO and strategic finance advisor with over 15 years of experience supporting businesses across several industries, including healthcare, service providers, technology, real estate, and international markets.

I work closely with founders and leadership teams to understand financial performance, strengthen cash flow management, and support better operational and financial decisions.

My work includes:

  • Cash Flow Planning

  • Forecasting and Reporting

  • Operational Finance

  • Funding Preparation

  • Profitability Analysis

  • Strategic Financial Support

Unlike many outsourced finance models, I remain directly involved in the work, providing consistent guidance, practical insight, and straightforward communication throughout the engagement.

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My Entrepreneurial Journey

My entrepreneurial journey began early.

At eighteen, I launched my first business. Before thirty-five, I completed my first business sale.

That experience shaped how I approach financial leadership today.

I understand the pressure behind growth, the responsibility of making important decisions, and what it feels like to make those decisions while you are figuring out what the numbers are telling you.

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Core Values

  • Clarity

    Financial reporting should support confident decisions.

  • Discipline

    Strong businesses are built through consistent financial management.

  • Partnership

    Direct relationships create stronger financial outcomes.

  • Stewardship

    Every business represents responsibility, livelihoods, and vision.

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Let’s Work Together

If you value calm financial leadership, practical guidance, and a partner who will stay close to your business, we will work well together.

Let's talk