Financial Leadership Built Around Clarity
Trusted Financial Guidance
I founded Amana Advisory to provide founders with the kind of financial support growing businesses often struggle to find.
Clear Guidance ◆ Practical Insight ◆ Direct Partnership.
My approach is calm, structured, and operationally focused, helping businesses improve visibility, strengthen decision-making, and grow with improved confidence.
Habiba Afonja
I am Habiba Afonja, ACCA, EA —
A fractional CFO and strategic finance advisor with over 15 years of experience supporting businesses across several industries including healthcare, service providers, technology, real estate and international markets.
I work closely with founders and leadership teams to improve financial visibility, strengthen cash flow management, and support better operational and financial decisions.
My work includes:
Cash Flow Planning
Forecasting and Reporting
Operational Finance
Funding Preparation
Profitability Visibility
Strategic Financial Support
Unlike many outsourced finance models, I remain directly involved in the work, providing consistent guidance, practical insight, and clear communication throughout the engagement.
My Entrepreneurial Journey
My entrepreneurial journey began early.
At eighteen, I launched my first business. Before thirty-five, I completed my first business sale.
That experience shaped how I approach financial leadership today.
I understand the pressure behind growth, the responsibility of decision-making, and the importance of financial clarity when building a business.
Core Values
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Clarity
Financial reporting should support confident decisions.
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Discipline
Strong businesses are built through consistent financial management.
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Partnership
Direct relationships create stronger financial outcomes.
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Stewardship
Every business represents responsibility, livelihoods, and vision.
Let’s Work Together
If you value calm financial leadership, practical guidance, and clear decision support, we will work well together.